Saturday, July 2, 2011

Communication & Gender Studies: Traditional gender roles on Food Network

As an on and off yo-yo dieter, and a person who is not very inclined to cook, it was only natural that I fell in love with Food Network.  For me, there's something so captivating about staring at food for hours on end.  Its not only the aesthetic-- which plays to my Fine Artsy-side, but also the somewhat illusionistic aspect of the programs: that we can vicariously live through these hosts to prepare perfect food too.  They make it look so easy. And its entertaining, too.  Of course, the culinary arts are available on other channels-- notably now, Cooking Channel and Travel Channel-- but for those who don't have cable: foodporndaily.com presents a nice alternative.  I was initially going to focus on this obsession with looking at food... but then changed my mind as I researched further.

So... as it stands now, my topic combines Communication and Gender Studies-- specifically, Food Network, and its portrayal of traditional gender roles.  Its so easy to just watch the channel mindlessly-- I am probably still going to do this (for said reasons above)-- but upon becoming more conscious of what the channel actually shows-- its pretty clear where the gender lines are drawn.  Most of the women are at home cooks, while the men are professional chefs.  The crossover is bare: there is Chef Anne Burrell (but she's pretty masculine and scary-- no the skirt really doesn't help), Chef Alex Guarnaschelli (but she's a judge on one show, and hosts another with the context of it being her day off), and Chef Cat Cora (who only sometimes shows up on Iron Chef).  I'll be focusing on set design and persona... so far.  If anyone has any suggestions, please let me know.




Giada = <3
Bobby = <3 also, but yes... different portrayals for sure. 





2 comments:

  1. Those pictures are so self-evident, wow that's crazy. It is interesting because the same type of thing goes on with the travel channel. You have guys like Andrew Zimmerman, Anthony Bourdain vs. Samantha Brown and how different they are, but I wonder how much of the difference is based upon the networks intended perceptions vs what these people's personalities and styles are. Gender roles shouldn't define any person, but the constructs exist because, yes some stereotypes, the vast difference amongst men and women, would a rugged women warrior chef really obtain enough viewers to sell tv air time to commercial slot buyers? Just something to ask, but very cool topic..

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  2. Good question. And thats something that still puzzles me... the rugged women warrior chefs probably wouldn't be too successful but why?
    why don'twe accept such counter-stereotypes? Its a ginormous question. But thanks for bringing that up because I think thats at the heart of not only Food Network's representation of gender, but how our society thinks of gender in the bigger picture.

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